Stop watching competitors. Start outsmarting them.
Disivo tracks the market in real time and reprices each SKU by the rules you set: beat the cheapest, sit in the middle, exploit a monopoly, or shadow one specific rival.
24/7
Competitor Monitoring
12.5%
Margin Increase
Sony WH-1000XM5
€289.00
Competitor:
€309
competitor -10%
cost +34%
Margin:
+4.2%pt
MacBook Air 15″ M3
€1,399.95
cost +18%
round to .95
Margin:
+3.8%pt
Xiaomi Redmi Buds 5 Pro
€69.99
Competitor
€79
Competitor
€74
Competitor
€82
New price:
€72.90
Rules flexibility
from absolute lowest to single-competitor targeting
Real-time data
competitor prices monitored continuously across the market
Margin guardrails
every rule respects your price floor
How competitor based algorithm works
A live feed of the market plus a rule engine that translates "stay competitive" into a clearly defined action.
Step 1
Market monitoring
Disivo scans your competitors' prices across the web on a fixed schedule. Every relevant SKU is matched to have fresh data to act on.
Step 2
Group products
Not every product deserves the same treatment. Sort SKUs into groups: traffic drivers, margin protectors, monopoly items etc, and assign a different repricing rule to each group.
Step 3
Pick a rule
Choose from absolute lowest, mild competitive, average market, monopoly margin, single-competitor shadowing, and more. Each rule is a transparent formula you can read and tweak.
Step 4
Guardrails apply
Every rule respects your purchase cost and minimum margin floors. You never get pulled into a loss-making race to the bottom.
Step 5
Reprice
When competitors move, Disivo re-evaluates and pushes new prices to your store. When they're absent, monopoly logic kicks in. When they're back, your rule resets automatically.
Stop reacting late
Manual competitor checks are slow, inconsistent, and quietly expensive. You either chase the lowest price and erode margin, or you ignore the market and lose the sale. You stay competitive on the products that need it and quietly profitable on the ones that don't.
End the screenshot-and-spreadsheet era
Stop refreshing competitor tabs every morning. Disivo pulls live competitor data and surfaces exactly where you're under- or overpriced, with no manual work.
Reprice in hours, not weeks
When the market moves, you move. Rules evaluate continuously, so a competitor's price drop doesn't sit unnoticed in someone's inbox until next Tuesday's pricing meeting.
Competitive. Not reckless
Cost-plus floors, minimum margin thresholds and per-group rules mean you can be aggressive on traffic drivers and protective on long-tail SKUs, all in the same catalogue.
Six popular rules. Every market scenario covered.
Mix and match these rules across product groups to build a pricing strategy that's competitive where it matters and profitable everywhere else.
Rule 1 · Recover margin on products you're selling too cheap
You're already the cheapest. You just don't know by how much. Disivo detects products where you're underselling the market by more than your threshold and raises the price to just below the cheapest competitor.
How it works: If you're cheaper than the lowest competitor by more than 5%, reprice to cheapest competitor − 1%.
Rule 2 · Mild competitive pricing — follow the market
You have a target margin. When all competitors price above it, your price rises to match them. When they drop below, your floor holds. The most common starting point for stores moving from manual repricing to automatic repricing.
How it works: Price = purchase cost + 50% margin, OR cheapest competitor − 1% — whichever is higher.
Rule 3 · Average competitor pricing
Not every product group needs the lowest price. For categories where you want to sit in the middle of the market, Disivo calculates the average of the cheapest and most expensive competitors and sets your price there. Consistent market position.
How it works: Price = average of (cheapest competitor, most expensive competitor).
Rule 4 · You're the only seller. Take the margin.
When no competitor carries a product, you're not in a price war. You're in a monopoly. Disivo detects sole-seller status automatically and reprices upward. When competition returns, the rule resets.
How it works: If no competitor offers the product, apply a 100% margin rule.
Rule 5 · Absolute competitive pricing = always the cheapest
Some product groups are pure traffic drivers. Your strategy is simple: lowest price, no exceptions. Set this rule for specific groups and Disivo enforces it across every SKU.
How it works: Price = cheapest competitor − 1%.
Rule 6 · Price against one competitor, not the whole market
In many categories, one competitor defines the benchmark. You don't need to beat everyone, you just need to stay within range of the one that matters. Target a specific competitor and price relative to them alone.
How it works: Price = Competitor X + 5% (or any defined offset).
Mix rules across your catalog
Use Rule 5 (absolute lowest) on a handful of traffic-driver SKUs, Rule 2 (mild competitive) on the bulk of your range, and Rule 4 (monopoly) on long-tail items where no one else competes. One catalogue, multiple strategies.
"We always wanted to test different prices for our products, but manual repricing was too tedious. After the first month of automated repricing, the results were amazing."
Jakub Kocourek
Product manager, Gastrozone
Let's chat!
What happens next? Our pricing consultant will get in touch with you to discuss your specific needs. We usually respond within one business day.
Explore Disivo pricing models
Competitor Based Pricing is just one tool in the toolbox. Disivo offers multiple pricing models to cover every scenario in your catalog.
Clear dead stock without killing margins
Automate markdowns with controlled step-down pricing. The algorithm finds the highest price a product will sell at, holds when it works, and never drops below your floor.
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Step-down price discovery
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Price floor protection
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Automatic hold on working prices
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Transaction-based evaluation
Stay competitive with a immediate market price decisions
Automatically track competitor prices and adjust yours based on the rules you define. Stay competitive on key products while protecting margins where you can.
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Real-time competitor monitoring
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Category-level strategies
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Rule-based repricing in your control
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Margin guardrails
Smart Price Elasticity Testing
The Optimal Price Model uses price elasticity testing to discover, maintain, and continuously validate the best margin level. It runs automated A/B tests comparing two price tiers, collects impression and sales data, and statistically determines which performs better and then iterates.
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Automated A/B price testing
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Best for high-volume products (200+ sales/month)
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Statistical evaluation at 90% confidence
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Continuous re-optimization over time
Optimize prices based on real demand signals
The Margin Maximization Automation ("Price Jumps") model adjusts prices up or down based on actual sales performance. If a product sells well, the price goes up. If it doesn't, it comes down automatically.
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Bi-directional price optimization
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Works with low sales volumes
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Demand-responsive adjustments
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Independent evaluation per product
Manufacturers: Monitor Reseller Prices
As a manufacturer or distributor, track the prices your resellers are actually selling at to ensure brand consistency and support channel relationships.
Retailers: Strengthen Supplier Negotiations
As a buyer, use competitor price data as a concrete basis when negotiating purchase prices with your suppliers.
Monitor Recommended Price Compliance
Track whether resellers are honoring your recommended retail prices, keeping your pricing strategy intact across the channel.
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Optimal price for every product
Less time spent manually repricing. More margin recovered. Full pricing control with guardrails built in.
