M1 increased their margin by 3% after the initial Disivo setup

M1 isn’t just another outdoor retailer. They are on a mission to bring innovation and professionalism to a category long underserved - cycling and skiing.

To bring their bold vision to life, M1 knew they needed more than passion, they needed precision. Scaling a business built on performance gear meant making smarter, faster decisions. That’s where Disivo came in.

When they first adopted Disivo, the priority was clear: protect margins. Their product catalog, built on a complex structure with a four-level category tree and dozens of parameters per item (stock level, current vs outdated collection, etc.), needed a pricing system that could keep up.

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“Disivo gives us control. We’re not discounting blindly anymore, and we finally have the structure to support the way we want to price our products.”

Jiri Macek
CEO
M1 project

+3% margin

Gained within the first month of using Disivo

19 custom data types

Fully integrated in setup to kick off the project fast.

Obstacles faced before Disivo

Product managers had to manually check prices of their products on price comparison websites, which took a lot of time and effort
They weren't able to analyze results of their pricing decisions leaving them flying blind.
Margin protection was very difficult, as they couldn't reprice efficiently
Most of the porftolio wasn't controlled optimally

Disivo transformed pricing operations

Price monitoring is fully automated, so teams no longer waste time checking prices manually
Pricing performance is visible and measurable, making it easier to evaluate and improve campaigns.
Margin protection is supported by clear pricing limits and rules that adapt to market changes.
100% of the portfolio is now managed and priced systematically, not manually.