32 % Margin Increase by Combining the Right Tactics
One of the oldest players in the professional and hobby tool segment has always relied on technical innovations, and launched its first online store in 1998.
“We tested clients’ sensitivity to price. We took a product, set a price for a week, then tried a different price for a week, then a third price. We watched what that did to sales or margins. This was to see at what price levels that product was giving us the biggest absolute margin. This was systematic, but quite expensive to operate and maintain,” says Martin Svoboda, Head of Marketing.
They found a lowcost tool for dynamic pricing. After testing it, Uni-max found out that it’s too simple. In the end, Uni-max got an offer from Disivo to combine price monitoring and dynamic pricing into a single app.
"Manual repricing was very obsolete. Automation with Disivo resulted in a 32% margin increase within the first three months."
Martin Svoboda Head of Marketing uni-max
32% margin increase
Within the first three months of using Disivo
29% increase of new orders
Within the first three months of using Disivo
Obstacles Faced Before Disivo
Prices were manually managed using Excel, leading to inefficiencies and difficulties in setting price discounts to attract new customers.
The sales team, including the director, spent an excessive amount of time managing prices.
The lack of clarity and automation led to inefficiencies.
Disivo transformed pricing operations
Disivo's user-friendly interface and proactive customer support significantly contributed to the successful adoption of the system.
Disivo's advanced pricing solution enabled the automation and optimization of pricing strategies, including marketing campaigns targeting new customers.
This resulted in a 32% increase in margins within the first three months and a 29% increase in orders from new customers.
Adjust prices dynamically based on stock and purchase prices.
