Gastrozone increased margins by 10% with automated pricing
Gastrozone is a leading provider of professional gastronomy equipment with over 17 years of experience serving Central and Eastern Europe. Operating across more than five countries, Gastrozone offers an extensive catalog of over 15,000 premium products, ranging from glassware, porcelain, and cutlery to advanced buffet systems, electrical appliances, and sanitation equipment. Gastrozone caters both to hospitality businesses and households.
With such a vast product range, Gastrozone faced a common challenge: how to find the right price for each product. They ran a few manual pricing experiments by raising prices across the board. While some increases worked well, others did not. The process was slow, inconsistent, and highly manual.
Jakub Kocourek and his team implemented Disivo’s autopricing models to optimize pricing on a product-by-product basis. Disivo’s automation took over the heavy lifting - running thousands of pricing experiments within predefined constraints and margin targets. The results speak for themselves.
“We always wanted to test different prices for our products, but manual repricing was too tedious. After the first month of automated repricing, the results were amazing."
Jakub Kocourek Product manager Gastrozone
+10% margin
Achieved within the first month of using Disivo.
+20% new orders
Achieved within the first month of using Disivo.
Obstacles faced before Disivo
Manual repricing was slow and limited the number of pricing tests.
Group-wide price increases were the only form of experimentation making it hard to learn what worked.
Only top-selling products received pricing attention.
Pricing changes were mostly reactive rather than strategic.
Disivo transformed pricing operations
Fully eliminated manual repricing efforts.
Executed around 5,000 automated pricing experiments per week.
Delivered continuous optimization across the entire product portfolio.
Freed product managers to focus on strategic pricing decisions.