{"id":5398,"date":"2020-02-01T14:03:19","date_gmt":"2020-02-01T13:03:19","guid":{"rendered":"https:\/\/www.disivo.cz\/?p=5398"},"modified":"2021-05-27T09:51:19","modified_gmt":"2021-05-27T07:51:19","slug":"rozhovor-s-honzou-mayerem-ceo-dataweps","status":"publish","type":"post","link":"https:\/\/www.disivo.com\/de\/2020\/02\/01\/rozhovor-s-honzou-mayerem-ceo-dataweps\/","title":{"rendered":"Rozhovor s Honzou Mayerem (CEO Dataweps)"},"content":{"rendered":"
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Pro\u010d jste se rozhodli s Datawepsem do Disiva investovat?<\/strong><\/p>\n

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V  Datawepsu \u0159e\u0161\u00edme, jak pomoc\u00ed dat pom\u00e1hat klient\u016fm \u0159e\u0161it pal\u010div\u00e9 probl\u00e9my. \u0158e\u0161\u00edme aktivn\u011b produktovou analytiku, kam pat\u0159\u00ed monitoring konkurence, p\u0159ehled o nab\u00eddk\u00e1ch e-shop\u016f nebo optimalizaci biddingu. Krom\u011b toho m\u00e1me podobn\u011b zainvestov\u00e1no t\u0159eba do n\u00e1stroje PPC Bee. Sami jsme za\u010dali pokukovat po \u0159e\u0161en\u00ed optimalizace pricingu. V t\u00e9 dob\u011b jsem se potkal na v\u00e1no\u010dn\u00edm ve\u010d\u00edrku s Petrem. Petrovi se poda\u0159ilo p\u0159ij\u00edt se \u0161k\u00e1lovateln\u00fdm konceptem, kter\u00fd zapadal do na\u0161\u00ed vize. Proto jsme ho na za\u010d\u00e1tku cesty r\u00e1di podpo\u0159ili.
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Jak konkr\u00e9tn\u011b ta podpora vypadala?<\/strong><\/p>\n

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Troufnu si \u0159\u00edct, \u017ee hlavn\u00ed pomoc\u00ed bylo na\u0161e businessov\u00e9 a technick\u00e9 know-how a kontakty. Finan\u010dn\u011b pak \u0161lo \u0159\u00e1dov\u011b o milion korun na rozjezd projektu, aby mohl vznikout mal\u00fd t\u00fdm a co nejrychleji se dostal do provozn\u00edho zisku.<\/p>\n

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Pro\u010d zrovna cenotvorba v e-commerce?<\/strong><\/p>\n

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Ji\u017e n\u011bkolik let u klient\u016f Datawepsu vid\u00edme vzr\u016fstaj\u00edc\u00ed snahu optimalizovat n\u00e1klady, procesy a mar\u017ee. E-shopy jsou nuceny vzr\u016fstaj\u00edc\u00ed konkurenc\u00ed v\u0161echny tyhle body \u0159e\u0161it. Z na\u0161ich pr\u016fzkum\u016f v\u00edme, \u017ee v\u011bt\u0161ina e-shop\u016f pou\u017e\u00edv\u00e1 tzv. metodu sal\u00e1m. P\u0159ijde nov\u00e9 zbo\u017e\u00ed, produktov\u00fd mana\u017eer k n\u011bmu p\u0159id\u00e1 n\u011bjakou p\u0159ir\u00e1\u017eku. Kdy\u017e pak vid\u00ed, \u017ee m\u00e1 produkt\u016f na sklad\u011b p\u0159\u00edli\u0161, za\u010dne \u010dasto zbyte\u010dn\u011b neefektivn\u011b slev\u0148ovat a t\u00edm je pr\u00e1ce s cenotvorbou u konce. Manu\u00e1ln\u011b se dok\u00e1\u017ee v\u011bnovat pouze p\u00e1r des\u00edtk\u00e1m produkt\u016f. Mid a long-tail jsou tak trestuhodn\u011b zapomenuti.<\/p>\n

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V l\u00e9t\u011b jsi n\u011bkolikr\u00e1t o cenotvorb\u011b p\u0159edn\u00e1\u0161el, jak se tato oblast podle tebe vyv\u00edj\u00ed?<\/strong><\/p>\n

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P\u0159edn\u00e1\u0161ky pro m\u011b splnily hned dva \u00fa\u010dely. Zaprv\u00e9 bylo skv\u011bl\u00e9 tohle t\u00e9ma v\u016fbec otev\u0159\u00edt a za\u010d\u00edt se o n\u011bm bavit z d\u016fvod\u016f, o kter\u00fdch jsem mluvil p\u0159ed chv\u00edl\u00ed. Z\u00e1rove\u0148 jsem si mohl ov\u011b\u0159it odezvu na cel\u00e9 t\u00e9ma. A jak na men\u0161\u00edch, tak i v\u011bt\u0161\u00edch konferenc\u00edch v\u017edy po p\u0159edn\u00e1\u0161ce prob\u00edhala cel\u00e1 \u0159ada diskuz\u00ed na tohle t\u00e9ma. Potvrdilo se, \u017ee optimalizace cenotvorby bude plnit \u010d\u00edm d\u00e1l v\u011bt\u0161\u00ed \u00falohu a to nap\u0159\u00ed\u010d cel\u00fdm spektrem eshop\u016f – je to probl\u00e9m, kter\u00fd nemaj\u00ed \u00fapln\u011b vy\u0159e\u0161en\u00fd ani velc\u00ed hr\u00e1\u010di ani mal\u00e9 eshopy s jednotkami objedn\u00e1vek. Co\u017e je vlastn\u011b i to, jak si mysl\u00edm, \u017ee se bude tato oblast vyv\u00edjet d\u00e1l. \u010c\u00edm d\u00e1l v\u00edc e-shop\u016f najedou na my\u0161lenku dynamick\u00e9ho pricingu. A to je dob\u0159e pro n\u011b i pro cel\u00fd trh.<\/p>\n

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Pro\u010d pro cel\u00fd trh?<\/strong><\/p>\n

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Kdy\u017e se na to pod\u00edv\u00e1\u0161 z horn\u00edho pohledu \u2013 a\u017e t\u0159eba makroekonomie, tak dostatek informac\u00ed zp\u016fsobuje na trhu zdravou rovnov\u00e1hu. Dynamick\u00fd pricing nen\u00ed o vytv\u00e1\u0159en\u00ed cenov\u00e9 spir\u00e1ly, jak se spousta lid\u00ed myln\u011b domn\u00edv\u00e1. Jde o rychlou reakci a vyhodnocov\u00e1n\u00ed nad velk\u00fdm objemem dat. Tak\u017ee e-shopy budou prod\u00e1vat za ceny, za kter\u00e9 je pro n\u011b zbo\u017e\u00ed mar\u017eov\u00e9 a z\u00e1rove\u0148 budou ceny n\u011bkolikr\u00e1t denn\u011b nastaven\u00e9 tak, aby bylo zbo\u017e\u00ed pro z\u00e1kazn\u00edky atraktivn\u00ed.
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<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Pro\u010d jste se rozhodli s Datawepsem do Disiva investovat? V  Datawepsu \u0159e\u0161\u00edme, jak pomoc\u00ed dat pom\u00e1hat klient\u016fm \u0159e\u0161it pal\u010div\u00e9 probl\u00e9my. \u0158e\u0161\u00edme aktivn\u011b produktovou analytiku, kam pat\u0159\u00ed monitoring konkurence, p\u0159ehled o nab\u00eddk\u00e1ch e-shop\u016f nebo optimalizaci biddingu. Krom\u011b toho m\u00e1me podobn\u011b zainvestov\u00e1no t\u0159eba do n\u00e1stroje PPC Bee. Sami jsme za\u010dali pokukovat po \u0159e\u0161en\u00ed optimalizace pricingu. V t\u00e9 […]<\/p>","protected":false},"author":1,"featured_media":5291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.disivo.com\/de\/wp-json\/wp\/v2\/posts\/5398"}],"collection":[{"href":"https:\/\/www.disivo.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.disivo.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.disivo.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.disivo.com\/de\/wp-json\/wp\/v2\/comments?post=5398"}],"version-history":[{"count":5,"href":"https:\/\/www.disivo.com\/de\/wp-json\/wp\/v2\/posts\/5398\/revisions"}],"predecessor-version":[{"id":6663,"href":"https:\/\/www.disivo.com\/de\/wp-json\/wp\/v2\/posts\/5398\/revisions\/6663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.disivo.com\/de\/wp-json\/wp\/v2\/media\/5291"}],"wp:attachment":[{"href":"https:\/\/www.disivo.com\/de\/wp-json\/wp\/v2\/media?parent=5398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.disivo.com\/de\/wp-json\/wp\/v2\/categories?post=5398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.disivo.com\/de\/wp-json\/wp\/v2\/tags?post=5398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}