{"id":6460,"date":"2021-05-20T10:17:41","date_gmt":"2021-05-20T08:17:41","guid":{"rendered":"https:\/\/www.disivo.com\/?page_id=6460"},"modified":"2023-07-13T10:21:15","modified_gmt":"2023-07-13T08:21:15","slug":"case-study-uni-max","status":"publish","type":"page","link":"https:\/\/www.disivo.com\/cs\/case-study-uni-max\/","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie - uni-max"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6460\" class=\"elementor elementor-6460\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a98cb48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a98cb48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a642f36\" data-id=\"a642f36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e6b177 elementor-widget elementor-widget-heading\" data-id=\"5e6b177\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Jak uni-max zv\u00fd\u0161il nasazen\u00edm dynamick\u00e9\ncenotvorby svou mar\u017ei o v\u00edce ne\u017e 30 %<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd832b5 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"bd832b5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec7fc4e\" data-id=\"ec7fc4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9856fb9 elementor-widget elementor-widget-text-editor\" data-id=\"9856fb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<h1>Shrnut\u00ed p\u0159\u00edpadov\u00e9 studie<\/h1>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f2ef48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f2ef48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-aaca3ff\" data-id=\"aaca3ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c66e95 elementor-widget elementor-widget-image\" data-id=\"1c66e95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"54\" src=\"\/wp-content\/uploads\/2021\/05\/UNIMAX_orange_RGB-300x54.png\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"\/wp-content\/uploads\/2021\/05\/UNIMAX_orange_RGB-300x54.png 300w, \/wp-content\/uploads\/2021\/05\/UNIMAX_orange_RGB-1024x185.png 1024w, \/wp-content\/uploads\/2021\/05\/UNIMAX_orange_RGB-768x139.png 768w, \/wp-content\/uploads\/2021\/05\/UNIMAX_orange_RGB-1536x277.png 1536w, \/wp-content\/uploads\/2021\/05\/UNIMAX_orange_RGB-2048x370.png 2048w, \/wp-content\/uploads\/2021\/05\/UNIMAX_orange_RGB-16x3.png 16w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9a8cb3 elementor-widget elementor-widget-text-editor\" data-id=\"c9a8cb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<div><b>\u00a0<\/b><\/div><div><b>Za\u010d\u00e1tek spolupr\u00e1ce\u00a0<\/b><\/div><p>01\/2021<\/p><p><b>C\u00edl spolupr\u00e1ce<\/b><br \/>Zv\u00fd\u0161en\u00ed zisku, z\u00edsk\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f<\/p><p><b>Poskytnut\u00e9 slu\u017eby<\/b><\/p><ul><li>Zaveden\u00ed proces\u016f dynamick\u00e9 cenotvorby<\/li><li>\u0158e\u0161en\u00ed dodr\u017eov\u00e1n\u00ed minim\u00e1ln\u00edch mar\u017e\u00ed<\/li><li>Monitoring a anal\u00fdza konkurence<\/li><li>P\u0159ece\u0148ov\u00e1n\u00ed nekonkuren\u010dn\u00edho zbo\u017e\u00ed<\/li><\/ul><p><b>V\u00fdsledky<\/b><br \/>N\u00e1r\u016fst mar\u017ee o 32 % po prvn\u00edch t\u0159ech m\u011bs\u00edc\u00edch, n\u00e1r\u016fst objedn\u00e1vky po t\u0159ech m\u011bs\u00edc\u00edch o 29 %<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-c8ec8bf\" data-id=\"c8ec8bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccb06b5 elementor-widget elementor-widget-text-editor\" data-id=\"ccb06b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p class=\" translation-block\">V uni-maxu \u010delili probl\u00e9m\u016fm s nespr\u00e1vn\u011b zvolen\u00fdmi cenami,  jejich obt\u00ed\u017enou aktualizac\u00ed a z\u00e1rove\u0148 cht\u011bli, na vybran\u00fdch produktech, pou\u017e\u00edt cenu pro akvizici nov\u00fdch z\u00e1kazn\u00edk\u016f. P\u016fvodn\u011b ceny spravovali ru\u010dn\u011b v excelu, s ob\u010dasn\u00fdmi kontrolami cen konkurence. Pot\u00e9 zkou\u0161eli automatizovat cenotvorbu p\u0159es low-cost \u0159e\u0161en\u00ed, kter\u00e9 ale nevyhovovalo z pohledu p\u0159esnosti a funk\u010dnosti. Proto si v uni-maxu vybrali jako pokro\u010dil\u00e9 \u0159e\u0161en\u00ed cenotvorby Disivo.<\/p>\n<p class=\" translation-block\">V r\u00e1mci za\u0161kolen\u00ed a prvotn\u00edho nastaven\u00ed zvolil uni-max, s pomoc\u00ed na\u0161ich pricing specialist\u016f, strategii, kter\u00e1 m\u011bla pomoci dos\u00e1hnout ur\u010den\u00fdch c\u00edl\u016f \u2013 zv\u00fd\u0161en\u00ed zisku a snadn\u011bj\u0161\u00ed akvizici nov\u00fdch z\u00e1kazn\u00edk\u016f. Po prvn\u00edch t\u0159ech m\u011bs\u00edc\u00edch do\u0161lo k n\u00e1r\u016fstu zisku o 32 % a o 29 % vzrostly nov\u00e9 objedn\u00e1vky.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c7c50 elementor-widget elementor-widget-image\" data-id=\"e1c7c50\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/elementor\/thumbs\/MS-photo-1-p7ht5j93mvaj4d6c5hw6v4fz3pmarr898z263phmsw.jpeg\" title=\"MS-photo (1)\" alt=\"MS-photo (1)\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2894380 elementor-widget elementor-widget-text-editor\" data-id=\"2894380\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>Projekt za klienta vede<br \/><span style=\"letter-spacing: 0px;\"><b>Martin Svoboda <\/b>| <\/span><span style=\"font-weight: bold; letter-spacing: 0px;\">Head of Marketing<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d636284 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d636284\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50b26db\" data-id=\"50b26db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0500057 elementor-widget elementor-widget-text-editor\" data-id=\"0500057\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>Jeden z nejstar\u0161\u00edch hr\u00e1\u010d\u016f v segmentu profi i hobby n\u00e1\u0159ad\u00ed s\u00e1zel v\u017edy na technick\u00e9 novinky, prvn\u00ed e-shop spustil u\u017e v roce 1998. Tak\u00e9 proto se p\u0159ed dv\u011bma lety v uni-maxu rozhodli vyzkou\u0161et n\u00e1stroj pro sledov\u00e1n\u00ed konkuren\u010dn\u00edch produktov\u00fdch cen. Jeho vyu\u017eit\u00ed ale nebylo ide\u00e1ln\u00ed, n\u00e1stroj byl teprve v za\u010d\u00e1tc\u00edch, m\u011bl hodn\u011b chyb a pro pou\u017eit\u00ed uni-maxu se uk\u00e1zal jako nedosta\u010duj\u00edc\u00ed. V uni-maxu tedy pracovali s cenou tak, \u017ee testovali, jak se jim kter\u00fd produkt vypl\u00e1c\u00ed v r\u016fzn\u00fdch prodejn\u00edch cen\u00e1ch.<\/p><p>\u201eTestovali jsme senzitivitu klient\u016f na cenu. Vzali jsme produkt, na t\u00fdden jsme ho dali do n\u011bjak\u00e9 cenov\u00e9 akce, pak jsme ho dali na t\u00fdden do jin\u00e9 akce, pak je\u0161t\u011b do t\u0159et\u00ed a sledovali jsme, co to ud\u011bl\u00e1 s tr\u017ebami, resp. mar\u017eemi.  T\u00edm se zji\u0161\u0165ovalo, v jak\u00fdch cenov\u00fdch hladin\u00e1ch n\u00e1m ten produkt p\u0159in\u00e1\u0161\u00ed nejv\u011bt\u0161\u00ed absolutn\u00ed mar\u017ei. To bylo sice systematick\u00e9, ale pom\u011brn\u011b drah\u00e9 na provoz a \u00fadr\u017ebu,\u201d \u0159\u00edk\u00e1 Martin Svoboda.<\/p><p>Po dev\u00edti m\u011bs\u00edc\u00edch se ale ke sledov\u00e1n\u00ed konkurence vr\u00e1tili. Prvotn\u00ed pot\u00ed\u017ee se poda\u0159ilo odstranit a n\u00e1stroj fungoval podstatn\u011b l\u00e9pe.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d2ff8e7\" data-id=\"d2ff8e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb7be6d elementor-widget elementor-widget-image\" data-id=\"eb7be6d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"\/wp-content\/uploads\/2021\/05\/Unimax-sklad-5-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"\/wp-content\/uploads\/2021\/05\/Unimax-sklad-5-1024x1024.jpg 1024w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-5-300x300.jpg 300w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-5-150x150.jpg 150w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-5-768x768.jpg 768w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-5-80x80.jpg 80w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-5-70x70.jpg 70w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-5-100x100.jpg 100w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-5-12x12.jpg 12w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-5-75x75.jpg 75w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-5.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a519f4 elementor-section-content-space-evenly elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a519f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f60364a\" data-id=\"f60364a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e12656 elementor-widget elementor-widget-heading\" data-id=\"3e12656\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pro\u010d se rozhodli pro zm\u011bnu syst\u00e9mu cenovorby?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25ef349 elementor-widget elementor-widget-text-editor\" data-id=\"25ef349\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<blockquote>Dnes u\u017e n\u011bjak\u00e9 p\u0159ece\u0148ov\u00e1n\u00ed podle tabulek je z mnoha hledisek, p\u0159edev\u0161\u00edm komfortu pr\u00e1ce a \u010dasov\u00e9 n\u00e1ro\u010dnosti, v podstat\u011b nemo\u017en\u00e9, tak\u017ee jsme hledali d\u00e1l jin\u00e9 cesty.<\/blockquote>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-702f5bf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"702f5bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a4a3ebe\" data-id=\"a4a3ebe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5527af elementor-widget elementor-widget-image\" data-id=\"f5527af\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"1200\" src=\"\/wp-content\/uploads\/2021\/05\/Unimax-sklad-6.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"\/wp-content\/uploads\/2021\/05\/Unimax-sklad-6.jpg 1200w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-6-300x300.jpg 300w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-6-1024x1024.jpg 1024w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-6-150x150.jpg 150w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-6-768x768.jpg 768w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-6-80x80.jpg 80w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-6-70x70.jpg 70w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-6-100x100.jpg 100w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-6-12x12.jpg 12w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-6-75x75.jpg 75w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1cf562c\" data-id=\"1cf562c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-268618d elementor-widget elementor-widget-text-editor\" data-id=\"268618d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>Pokra\u010dovali tedy v hled\u00e1n\u00ed, na\u0161li \u201alowcost\u2018 n\u00e1stroj pro automatick\u00e9 p\u0159ece\u0148ov\u00e1n\u00ed a otestovali ho, ale nesplnil o\u010dek\u00e1v\u00e1n\u00ed. Potom zva\u017eovali nasazen\u00ed jednoho zahrani\u010dn\u00edho n\u00e1stroje, ten ale nakonec odm\u00edtli.<\/p><p>Nakonec v r\u00e1mci spolupr\u00e1ce s monitoringem konkurence dostali nab\u00eddku kompletn\u00ed optimalizace cenotvorby Disivo a kone\u010dn\u00e1 volba pak padla pr\u00e1v\u011b na toto \u0159e\u0161en\u00ed.<\/p><p>\u201eB\u011bhem n\u00e1mluv jsme si vyjasnili technick\u00e9 detaily, p\u0159ekonali jsme b\u011b\u017en\u00e9 \u201aporodn\u00ed bolesti\u2018 v podob\u011b integrac\u00ed mezi e-shopem, Disivem a ERP syst\u00e9mem a v lednu 2021 jsme Disivo \u00fasp\u011b\u0161n\u011b spustili,\u201d \u0159\u00edk\u00e1 Martin Svoboda, kter\u00fd Disivo s\u00e1m pou\u017e\u00edv\u00e1.<\/p><p>\u201eDisivo je fakt p\u011bkn\u00e9, UI je p\u0159ehledn\u00e9 a p\u0159\u00edjemn\u00e9 na pou\u017e\u00edv\u00e1n\u00ed. Nav\u00edc m\u00e1te aktivn\u00ed a dobrou z\u00e1kaznickou podporu, tak\u017ee p\u0159\u00edpadn\u00e9 ot\u00e1zky pr\u016fb\u011b\u017en\u011b \u0159e\u0161\u00edme.\u201d<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-695e09a elementor-section-content-space-evenly elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"695e09a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d7e87e\" data-id=\"3d7e87e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adff945 elementor-widget elementor-widget-heading\" data-id=\"adff945\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak\u00e9 byly zku\u0161enosti po p\u00e1r m\u011bs\u00edc\u00edch?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a945f16 elementor-widget elementor-widget-text-editor\" data-id=\"a945f16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<blockquote><p>V\u011bd\u011bli jsme, \u017ee n\u011bkter\u00e9 produkty prod\u00e1v\u00e1me hodn\u011b draho oproti konkurenci, a jin\u00e9 naopak pom\u011brn\u011b levn\u011b, ale samoz\u0159ejm\u011b jsme nem\u011bli p\u0159ehled o cel\u00e9 nab\u00eddce. V po\u010dtu 10 tis\u00edc produkt\u016f prost\u011b nejde \u0159\u00eddit cenotvorbu n\u011bjak\u00fdm hlavo-ru\u010dn\u00edm zp\u016fsobem.<\/p><\/blockquote>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-595d2cf elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"595d2cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0ef082\" data-id=\"f0ef082\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b76c32a elementor-widget elementor-widget-text-editor\" data-id=\"b76c32a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p class=\" translation-block\">\u201eDisivo v tomto nab\u00eddlo zaj\u00edmav\u00e9 \u0159e\u0161en\u00ed, kter\u00e9 jsme za\u010dali zkou\u0161et a te\u010f u\u017e i vyhodnocovat. Zd\u00e1 se, \u017ee to m\u00e1 pozitivn\u00ed dopad i na finan\u010dn\u00ed p\u0159\u00ednos pro firmu.<\/p><p class=\" translation-block\">Byli jsme lehce zdr\u017eenliv\u00ed v p\u0159edstav\u00e1ch konkr\u00e9tn\u00edho finan\u010dn\u00edho p\u0159\u00ednosu, proto\u017ee p\u0159ed implementac\u00ed jste n\u00e1s trochu stra\u0161ili, \u017ee p\u0159\u00ednos m\u016f\u017ee b\u00fdt vid\u011bt t\u0159eba a\u017e za p\u00e1r m\u011bs\u00edc\u016f. To se nepotvrdilo.\u201c Dod\u00e1v\u00e1 Martin Svoboda a pokra\u010duje:<\/p><p>\u201eU produkt\u016f od n\u011bkter\u00fdch dodavatel\u016f jsme v\u011bd\u011bli, \u017ee jsme p\u0159\u00edli\u0161 draz\u00ed. Tak jsme pomoc\u00ed Disiva nastavili pravidla pro p\u0159ecen\u011bn\u00ed vych\u00e1zej\u00edc\u00ed mimo jin\u00e9 ze skladov\u00e9 z\u00e1soby, n\u00e1kupn\u00edch cen, ale p\u0159edev\u0161\u00edm konkuren\u010dn\u00edch prodejn\u00edch cen. To vedlo pochopiteln\u011b ke sn\u00ed\u017een\u00ed na\u0161ich prodejn\u00edch cen a % mar\u017ee, av\u0161ak n\u00e1r\u016fst objemu tr\u017eeb se projevil pozitivn\u011b do nav\u00fd\u0161en\u00ed absolutn\u00ed mar\u017ee.<\/p><div>\u00a0<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ed28123\" data-id=\"ed28123\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d007f7 elementor-widget elementor-widget-image\" data-id=\"0d007f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/05\/banner_drevo_small_646_364_fit.jpeg\" title=\"banner_drevo_small_646_364_fit\" alt=\"banner_drevo_small_646_364_fit\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-658e2ba elementor-widget elementor-widget-image\" data-id=\"658e2ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"646\" height=\"364\" src=\"\/wp-content\/uploads\/2021\/05\/banner_kovo_small_646_364_fit.jpeg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"\/wp-content\/uploads\/2021\/05\/banner_kovo_small_646_364_fit.jpeg 646w, \/wp-content\/uploads\/2021\/05\/banner_kovo_small_646_364_fit-300x169.jpeg 300w, \/wp-content\/uploads\/2021\/05\/banner_kovo_small_646_364_fit-16x9.jpeg 16w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb3254 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6eb3254\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c5da22 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3c5da22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e7fc9e\" data-id=\"6e7fc9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cc888c elementor-widget elementor-widget-image\" data-id=\"5cc888c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"646\" height=\"364\" src=\"\/wp-content\/uploads\/2021\/05\/banner_frezy_small_646_364_fit.jpeg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"\/wp-content\/uploads\/2021\/05\/banner_frezy_small_646_364_fit.jpeg 646w, \/wp-content\/uploads\/2021\/05\/banner_frezy_small_646_364_fit-300x169.jpeg 300w, \/wp-content\/uploads\/2021\/05\/banner_frezy_small_646_364_fit-16x9.jpeg 16w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce23e26 elementor-widget elementor-widget-image\" data-id=\"ce23e26\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/05\/x200000101_010_646_364_fit.jpeg\" title=\"x200000101_010_646_364_fit\" alt=\"x200000101_010_646_364_fit\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1f67ffd\" data-id=\"1f67ffd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95cd649 elementor-widget elementor-widget-text-editor\" data-id=\"95cd649\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>Co d\u00e1l jim Disivo p\u0159ineslo a k \u010demu jej, krom\u011b monitoringu konkurence a automatick\u00e9ho p\u0159ece\u0148ov\u00e1n\u00ed, vyu\u017e\u00edvaj\u00ed?\u00a0<\/p><p class=\" translation-block\">\u201ePro n\u00e1s nen\u00ed c\u00edl jenom zv\u00fd\u0161it absolutn\u00ed mar\u017ei, i kdy\u017e je to pro v\u0161echny v kone\u010dn\u00e9m d\u016fsledku v\u017edycky hlavn\u00ed c\u00edl. My jsme Disivo za\u010dali pou\u017e\u00edvat tak\u00e9 kv\u016fli akvizici nov\u00fdch z\u00e1kazn\u00edk\u016f. Po zku\u0161enostech s marketingov\u00fdmi agenturami a akvizi\u010dn\u00edmi akcemi typu \u2013 videa, bannery, bilboardy, kter\u00e9 vesm\u011bs moc nefungovaly, jsme se u\u017e n\u011bjak\u00fd rok a p\u016fl zp\u011bt rozhodli, \u017ee p\u016fjdeme jinou cestou.<\/p><p>Ne\u017e abychom byli vid\u011bt v r\u00e1mci n\u011bjak\u00fdch obecn\u00fdch brandov\u00fdch reklam, tak budeme cht\u00edt b\u00fdt vid\u011bt v r\u00e1mci cenov\u00e9ho srovn\u00e1n\u00ed na ur\u010dit\u00e9m segmentu produkt\u016f. Kdy\u017e bude prost\u011b z\u00e1kazn\u00edk hledat produkty na netu, tak chceme b\u00fdt na dan\u00fdch produktech vid\u011bt jako nejlevn\u011bj\u0161\u00ed. Asi na tom hned nevyd\u011bl\u00e1me, nebo v tu chv\u00edli dokonce prod\u011bl\u00e1me, ale za\u0159ad\u00edme si toho klienta do na\u0161ich (re)marketingov\u00fdch aktivit.<\/p><p><b>Je tam tedy ten akvizi\u010dn\u00ed c\u00edl, kdy na prodeji konkuren\u010dn\u011b nejlevn\u011bj\u0161\u00edho produktu prost\u011b nemus\u00edme vyd\u011blat, ale chceme z\u00edskat nov\u00e9ho z\u00e1kazn\u00edka, kter\u00fd n\u00e1m tu pot\u0159ebnou mar\u017ei donese v r\u00e1mci budouc\u00edho byznysu.<\/b><\/p><p>\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f19d02 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6f19d02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9134180\" data-id=\"9134180\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b89494c elementor-widget elementor-widget-text-editor\" data-id=\"b89494c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p class=\" translation-block\">To se n\u00e1m da\u0159\u00ed, alespo\u0148 to tak vypad\u00e1, by\u0165 p\u0159esn\u00e1 \u010d\u00edsla zat\u00edm nem\u00e1m.\u201d Up\u0159es\u0148uje Martin Svoboda fakt, \u017ee na v\u00fdsledky, kter\u00e9 nov\u011b z\u00edskan\u00ed z\u00e1kazn\u00edci dlouhodob\u011b firm\u011b p\u0159inesou, bude t\u0159eba del\u0161\u00edho sledov\u00e1n\u00ed. N\u00e1rust objedn\u00e1vek ale oproti minul\u00e9mu roku c\u00edt\u00ed u\u017e te\u010f.<\/p><p>A co pl\u00e1nuje \u0161\u00e9f marketingu uni-max do budoucna?<\/p><p>\u201eM\u00e1me napl\u00e1nov\u00e1no za\u010d\u00edt p\u0159ece\u0148ovat i dal\u0161\u00ed produkty, hlavn\u011b na\u0161i vlastn\u00ed produkci, kde nen\u00ed p\u0159\u00edm\u00e1 konkurence. Tady je to slo\u017eit\u011bj\u0161\u00ed situace, takov\u00fd produkt prost\u011b nesrovn\u00e1te na Heurece s konkurenc\u00ed, a tak bychom cht\u011bli vyu\u017e\u00edt dal\u0161\u00ed mo\u017enosti, kter\u00e9 Disivo p\u0159in\u00e1\u0161\u00ed. To jsou v podstat\u011b data z GA, tzn. n\u00e1v\u0161t\u011bvnost produkt\u016f, konverzn\u00ed pom\u011br a podle nich bychom cht\u011bli za\u010d\u00edt automaticky \u0159\u00eddit cenotvorbu.<\/p><p>Pokud tedy produkt m\u00e1 n\u00e1v\u0161t\u011bvnost a prod\u00e1v\u00e1 se, tak a\u0165 Disivo prodejn\u00ed cenu automaticky zv\u00fd\u0161\u00ed, pokud m\u00e1 produkt n\u00e1v\u0161t\u011bvnost a neprod\u00e1v\u00e1 se, tak a\u0165 prodejn\u00ed cenu trochu sn\u00ed\u017e\u00ed.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-22bf49f\" data-id=\"22bf49f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b8f709 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8b8f709\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f67aa elementor-widget elementor-widget-image\" data-id=\"b9f67aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"\/wp-content\/uploads\/2021\/05\/Unimax-sklad-8-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"\/wp-content\/uploads\/2021\/05\/Unimax-sklad-8-1024x1024.jpg 1024w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-8-300x300.jpg 300w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-8-150x150.jpg 150w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-8-768x768.jpg 768w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-8-80x80.jpg 80w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-8-70x70.jpg 70w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-8-100x100.jpg 100w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-8-12x12.jpg 12w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-8-75x75.jpg 75w, \/wp-content\/uploads\/2021\/05\/Unimax-sklad-8.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c377a7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c377a7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1f51bd\" data-id=\"c1f51bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3ec9eb elementor-widget elementor-widget-heading\" data-id=\"f3ec9eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co by vzk\u00e1zal firm\u00e1m, kter\u00e9 nyn\u00ed stoj\u00ed p\u0159ed rozhodnut\u00edm, zda zvolit Disivo?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b4832 elementor-widget elementor-widget-text-editor\" data-id=\"17b4832\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<blockquote><p>Z\u00e1kazn\u00edk je cenov\u011b senzitivn\u00ed. V\u017edycky byl, ale te\u010f m\u00e1 v ruce spr\u00e1vn\u00e9 n\u00e1stroje a moc dob\u0159e v\u00ed, jak si na netu porovnat ceny. Dynamick\u00e9 p\u0159ece\u0148ov\u00e1n\u00ed proto prost\u011b d\u00e1v\u00e1 smysl a je to velk\u00e1 konkuren\u010dn\u00ed v\u00fdhoda.<\/p><p>\u00a0<\/p><p><span style=\"color: #4c5267; font-family: Poppins, sans-serif; font-size: 26px; font-weight: bold; letter-spacing: -1px;\">\u00a0<\/span><\/p><h3 style=\"font-family: Poppins, sans-serif; color: #4c5267; text-align: right;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Pi\u0161te zde...\">Martin Svoboda, Head of Marketing<\/h3><\/blockquote>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b36a127 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b36a127\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16a8a5c\" data-id=\"16a8a5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55664be elementor-widget elementor-widget-spacer\" data-id=\"55664be\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a172a9c elementor-widget elementor-widget-text-editor\" data-id=\"a172a9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<h2>Jste p\u0159ipraveni na podobn\u00fd \u00fasp\u011bch?<\/h2><p>Disivo vyu\u017e\u00edv\u00e1 p\u0159es 100 e-shop\u016f a retail hr\u00e1\u010d\u016f pro optimalizaci sv\u00fdch a monitoring konkurent\u016f.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f800041 elementor-widget elementor-widget-spacer\" data-id=\"f800041\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0de2d5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f0de2d5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.disivo.com\/cs\/book-a-demo\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Z\u00edskejte demo<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-504fdeb elementor-widget elementor-widget-spacer\" data-id=\"504fdeb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Zeptali jsme se jednoho z na\u0161ich prvn\u00edch z\u00e1kazn\u00edk\u016f, spole\u010dnosti TisknuLevne.cz, pro\u010d zvolili pr\u00e1v\u011b Disivo a jak\u00e9 vid\u00ed nejv\u011bt\u0161\u00ed v\u00fdhody jeho pou\u017e\u00edv\u00e1n\u00ed. <\/p>","protected":false},"author":10,"featured_media":5896,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/pages\/6460"}],"collection":[{"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/comments?post=6460"}],"version-history":[{"count":117,"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/pages\/6460\/revisions"}],"predecessor-version":[{"id":7342,"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/pages\/6460\/revisions\/7342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/media\/5896"}],"wp:attachment":[{"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/media?parent=6460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}