{"id":5884,"date":"2021-04-29T16:07:07","date_gmt":"2021-04-29T14:07:07","guid":{"rendered":"https:\/\/www.disivo.cz\/?page_id=5884"},"modified":"2023-07-21T10:50:21","modified_gmt":"2023-07-21T08:50:21","slug":"tisknulevne-casestudy","status":"publish","type":"page","link":"https:\/\/www.disivo.com\/cs\/tisknulevne-casestudy\/","title":{"rendered":"Case Study | TisknuLevne.cz"},"content":{"rendered":"
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Jak se \u00fasp\u011b\u0161n\u00e9mu obchodu s tonery\nvyplatila investice do inteligentn\u00ed cenotvorby\n\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t\t\t\t\t\t
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Shrnut\u00ed p\u0159\u00edpadov\u00e9 studie<\/h1>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"2015_tisknulevne_logo-s-claimem_cmyk_PDF\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/p>

Za\u010d\u00e1tek spolupr\u00e1ce\u00a0<\/span>
07\/2019<\/p>

C\u00edl spolupr\u00e1ce<\/span>
\u00daspora \u010dasu, transparentn\u00ed proces cenotvorby<\/p>

Poskytnut\u00e9 slu\u017eby<\/span>
Zaveden\u00ed proces\u016f dynamick\u00e9 cenotvorby, \u0159e\u0161en\u00ed dodr\u017eov\u00e1n\u00ed minim\u00e1ln\u00edch mar\u017e\u00ed, monitoring a anal\u00fdza konkurence, p\u0159ece\u0148ov\u00e1n\u00ed nekonkuren\u010dn\u00edho zbo\u017e\u00ed<\/p>

V\u00fdsledky<\/span>
\u00daspora p\u016fl \u00favazku m\u011bs\u00ed\u010dn\u011b, transparentn\u00ed cenotvorba, automatick\u00e9 nace\u0148ov\u00e1n\u00ed vlastn\u00edch produkt\u016f<\/p>

\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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TisknuLevne.cz hledalo cestu, jak sn\u00ed\u017eit \u010dasovou n\u00e1ro\u010dnost cenotvorby. Nadm\u011brn\u011b toti\u017e zat\u011b\u017eovala nejen obchodn\u00ed \u0159editelku, ale i ostatn\u00ed \u010dleny obchodn\u00edho t\u00fdmu. Jejich vlastn\u00ed syst\u00e9m byl nav\u00edc nep\u0159ehledn\u00fd a doch\u00e1zelo k \u010dast\u00fdm chyb\u00e1m, nav\u00edc si nebyli jisti stanoven\u00edm ceny u vlastn\u00edch produkt\u016f.<\/p>\n\n

Cht\u011bli kompletn\u00ed a chytr\u00e9 \u0159e\u0161en\u00ed cenotvorby, proto si vybrali Disivo. U\u017e po prvn\u00edm nastaven\u00ed byly vid\u011bt v\u00fdsledky v obratu, cenotvorba se v\u00fdrazn\u011b zjednodu\u0161ila a sn\u00ed\u017eilo se \u010dasov\u00e9 zat\u00ed\u017een\u00ed obchodn\u00edho t\u00fdmu.<\/p>\n\n

\nTisknuLevne.cz se tak\u00e9 poda\u0159ilo vyjednat lep\u0161\u00ed n\u00e1kupn\u00ed podm\u00ednky s hlavn\u00edm dodavatelem na z\u00e1klad\u011b dat, kter\u00e9 jim Disivo poskytlo.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Martin\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Projekt za klienta vede
Martin P\u011bni\u010dka\u00a0<\/b>| <\/span>zakladatel a CEO<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Obchod s tonery TisknuLevne.cz vznikl p\u0159ed 23 lety \u0161\u0165astnou n\u00e1hodou.<\/p>\n

Z jedn\u00e9 semestr\u00e1ln\u00ed pr\u00e1ce, kterou pot\u0159eboval vytisknout jeho zakladatel a nyn\u011bj\u0161\u00ed \u0159editel Martin P\u011bni\u010dka, nakonec vznikla firma se 100 prodejnami a v\u00edce ne\u017e 100mil. ro\u010dn\u00edm obratem.<\/p>\n

Viz\u00ed firmy je, aby ka\u017ed\u00fd jejich z\u00e1kazn\u00edk mohl co nejd\u0159\u00edve a cenov\u011b v\u00fdhodn\u011b tisknout.<\/p>\n

Rychlost a cena jsou tedy hlavn\u00edmi hodnotami n\u011bkolikan\u00e1sobn\u00e9ho finalisty a v\u00edt\u011bze sout\u011b\u017ee Heureka ShopRoku.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Jak \u0159e\u0161ili cenotvorbu p\u0159ed implementac\u00ed\nplatformy Disivo?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pou\u017e\u00edvali jsme v\u011bt\u0161inou klasick\u00fd syst\u00e9m: cena od distributora plus procentu\u00e1ln\u00ed mar\u017ee. U na\u0161ich v\u00fdrobk\u016f, kter\u00e9 si vyr\u00e1b\u00edme, to bylo o dost slo\u017eit\u011bj\u0161\u00ed a vlastn\u011b jsme si nikdy nebyli jist\u00ed, jestli je m\u00e1me za spr\u00e1vnou cenu.<\/p><\/blockquote><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Martin P\u011bni\u010dka k tomu dod\u00e1v\u00e1:<\/p>

\u201eMy jsme m\u011bli sv\u016fj, pom\u011brn\u011b slo\u017eit\u00fd intern\u00ed syst\u00e9m, kter\u00fd n\u00e1m programovali na m\u00edru p\u0159\u00edmo na\u0161i program\u00e1to\u0159i. Probl\u00e9m byl v tom, \u017ee jeho \u201astav\u2019 nebo \u201anastaven\u00ed\u2019 bylo v\u017edycky z\u00e1visl\u00e9 na konkr\u00e9tn\u00edm program\u00e1torovi.<\/p>

Nav\u00edc byl nep\u0159ehledn\u00fd a st\u00e1valo se n\u00e1m, \u017ee jedno pravidlo cenotvorby n\u011bkdy p\u0159esko\u010dilo jin\u00e9, d\u016fle\u017eit\u011bj\u0161\u00ed pravidlo, prost\u011b jenom proto, \u017ee nebylo v tom na\u0161em syst\u00e9mu vid\u011bt. Nav\u00edc jsme si \u0159\u00edkali, \u017ee by bylo dobr\u00e9 p\u0159idat do pravidel i to, za kolik produkt aktu\u00e1ln\u011b nab\u00edz\u00ed konkurence a jestli ho m\u00e1 v\u016fbec skladem.\u201d<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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P\u0159edt\u00edm ne\u017e do\u0161lo k fin\u00e1ln\u00edmu rozhodnut\u00ed, jestli zvol\u00ed pr\u00e1v\u011b Disivo, p\u0159em\u00fd\u0161leli v TisknuLevne.cz i o jin\u00fdch variant\u00e1ch.<\/p>\nVe h\u0159e byl srovn\u00e1va\u010d cen, hl\u00edda\u010d konkurence a dokonce i n\u00e1stroj pro automatick\u00e9 nastavov\u00e1n\u00ed cen od agentury, kter\u00e1 jim d\u011blala PPC.\n\nMartin P\u011bni\u010dka vysv\u011btluje, pro\u010d si nakonec ani jeden z nich nevybrali:\n

\u201eTo, co jsme vid\u011bli, byly jednotliv\u00e9 a jedno\u00fa\u010delov\u00e9 n\u00e1stroje. My jsme pot\u0159ebovali inteligentn\u011bj\u0161\u00ed \u0159e\u0161en\u00ed, kter\u00e9 by integrovalo v\u0161echny pot\u0159ebn\u00e9 funkce. Nav\u00edc p\u0159i na\u0161em objemu dat jsem si \u0159\u00edkal, \u017ee se n\u00e1m i vy\u0161\u0161\u00ed investice m\u016f\u017ee vr\u00e1tit v \u0159\u00e1du m\u011bs\u00edc\u016f.\u201c<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"OLYMPUS\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Jak\u00e9 byly prvn\u00ed dojmy z pou\u017e\u00edv\u00e1n\u00ed?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Spoustu funkc\u00ed Disivo obsahovalo u\u017e v z\u00e1kladu a prvn\u00ed p\u0159\u00ednosy jsme vid\u011bli u\u017e po prvn\u00edm nastaven\u00ed z\u00e1kladn\u00edch pravidel.<\/p><\/blockquote>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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V Tisknulevne se proto rozhodli pro implementaci Disiva.<\/p>

Ta prob\u00edhala pom\u011brn\u011b hladce, ve firm\u011b v tu chv\u00edli bojovali sp\u00ed\u0161e s obavami obchodn\u00edk\u016f, kte\u0159\u00ed byli zvykl\u00ed na stabiln\u00ed ceny a m\u011bli strach, jak\u00fd dopad bude m\u00edt dynamick\u00e9 p\u0159ece\u0148ov\u00e1n\u00ed na jejich z\u00e1kazn\u00edky.<\/p>

\u201eByl to pro n\u00e1s opravdu velk\u00fd projekt a takov\u00fd test, jak velk\u00fd prostor pro n\u00e1r\u016fst mar\u017ee objev\u00edme. \u0158\u00edkal jsem si, implementace je jednoduch\u00e1, tak to prost\u011b vyzkou\u0161\u00edme a uvid\u00ed se. Kdy\u017etak se za p\u00e1r m\u011bs\u00edc\u016f vr\u00e1t\u00edme zp\u011bt ke star\u00e9mu syst\u00e9mu.<\/p>

U\u017e prvn\u00ed nastaven\u00ed a pravidla byla p\u0159\u00edjemn\u00fdm p\u0159ekvapen\u00edm, byla sice trivi\u00e1ln\u00ed, ale znamenala velk\u00fd rozd\u00edl. Nav\u00edc obavy na\u0161ich obchodn\u00edk\u016f se nepotvrdily, na\u0161i z\u00e1kazn\u00edci \u017e\u00e1dnou zm\u011bnu nepoc\u00edtili a v\u0161echno prob\u011bhlo hladce,\u201d dopl\u0148uje pan P\u011bni\u010dka.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pro obchodn\u00ed \u0159editelku, pan\u00ed Pavl\u00ednu Vom\u00e1\u010dkovou, byl jedn\u00edm z nejv\u011bt\u0161\u00edch plus\u016f po\u010d\u00e1te\u010dn\u00ed onboardingov\u00fd proces, kdy si pravideln\u011b volala s na\u0161\u00edm specialistou a ka\u017ed\u00fd t\u00fdden spolu prob\u00edrali mo\u017enosti a ladili spolu nastaven\u00ed.<\/p>\n

\u201eChce se s t\u00edm nau\u010dit, trochu si pohr\u00e1t s nastaven\u00edm a zkou\u0161et t\u0159eba r\u016fzn\u00e9 strategie. Vyplat\u00ed se to, proto\u017ee ta \u00faspora \u010dasu a pr\u00e1ce je potom velik\u00e1. M\u016f\u017eu se te\u010f v\u011bnovat d\u016fle\u017eit\u011bj\u0161\u00edm v\u011bcem, kter\u00e9 pom\u00e1haj\u00ed rozvoji firmy,\u201d \u0159\u00edk\u00e1 obchodn\u00ed \u0159editelka. \u201eNav\u00edc eliminujete pr\u016f\u0161vihy, kdy si neuhl\u00edd\u00e1te minim\u00e1ln\u00ed mar\u017ei a prod\u00e1v\u00e1te pod n\u00e1kupn\u00ed cenou.\u201d<\/p>\n

Pro Martina P\u011bni\u010dku bylo tak\u00e9 v\u00fdznamnou zm\u011bnou zapojen\u00ed automatick\u00e9ho sledov\u00e1n\u00ed konkurence.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Brno\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Co p\u0159ineslo zapojen\u00ed sledov\u00e1n\u00ed konkurence?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nejen, \u017ee automatizace p\u0159ece\u0148ov\u00e1n\u00ed v\u016f\u010di konkurenci podstatn\u011b sn\u00ed\u017eila celkovou \u010dasovou n\u00e1ro\u010dnost u n\u00e1s, ale hlavn\u011b jsme d\u00edky tomu \u010dast\u011bji a rychleji p\u0159i\u0161li na to, kde m\u016f\u017eeme od v\u00fdrobc\u016f po\u017eadovat lep\u0161\u00ed n\u00e1kupn\u00ed podm\u00ednky. Na z\u00e1klad\u011b dat, kter\u00e9 n\u00e1m Disivo poskytlo, jsme byli schopni l\u00e9pe vyjedn\u00e1vat s dodavateli, sn\u00ed\u017eit n\u00e1kupn\u00ed ceny a zlep\u0161it si t\u00edm mar\u017ei.<\/p><\/blockquote><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u201eJ\u00e1 jsem si pro sebe na za\u010d\u00e1tku napo\u010d\u00edtal n\u00e1r\u016fst mar\u017ee, kter\u00e9ho pot\u0159ebujeme doc\u00edlit, vzhledem k investici do n\u00e1stroje. Toho jsme dos\u00e1hli a dokonce jsme ho i p\u0159ekro\u010dili,\u201d \u0159\u00edk\u00e1 Martin P\u011bni\u010dka.<\/p>

Z\u00e1rove\u0148 upozor\u0148uje, \u017ee orientace jen na procenta zisku a \u010d\u00edsla obecn\u011b, by byla kr\u00e1tkozrak\u00e1, dost \u010dasto se toti\u017e odv\u00edj\u00ed od dan\u00e9ho sortimentu a u\u017e existuj\u00edc\u00ed mar\u017ee.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201eNen\u00ed to jen o tom, co se d\u00e1 spo\u010d\u00edtat, Disivo p\u0159ineslo i jin\u00e9 v\u00fdhody, nap\u0159\u00edklad v\u00fdznamnou \u00fasporu \u010dasu, po\u0159\u00e1dek v cenotvorb\u011b, spr\u00e1vnou cenu na\u0161ich vlastn\u00edch v\u00fdrobk\u016f, p\u0159ehledn\u00e9 a jednoduch\u00e9 ovl\u00e1d\u00e1n\u00ed, systematickou kontrolu konkurence a podklady pro vyjedn\u00e1v\u00e1n\u00ed s dodavateli.<\/p>

A pom\u016f\u017ee v\u00e1m hlavn\u011b ve chv\u00edli, kdy nejste schopni bez automatick\u00e9 cenotvorby reagovat na nenad\u00e1l\u00e9 situace.<\/p>

N\u00e1m nap\u0159\u00edklad na dva m\u011bs\u00edce vypadly dod\u00e1vky nejprod\u00e1van\u011bj\u0161\u00ed kazety HP na trhu, to byl velkej pr\u016f\u0161vih. My jsme teda m\u011bli velk\u00e9 z\u00e1soby na sklad\u011b, ale cena kazety se nar\u00e1z zdvojn\u00e1sobila, pokud bychom m\u011bli star\u00fd syst\u00e9m a nastaven\u00ed, tak bychom vyprodali sklady b\u011bhem dne a v\u016fbec bychom nebyli schopni na to reagovat.<\/p>

Takto jsme to u\u0159\u00eddili a cenu jsme automaticky navy\u0161ovali s ub\u00fdvaj\u00edc\u00ed z\u00e1sobou u n\u00e1s. Na\u0161i z\u00e1kazn\u00edci nakonec byli bez zbo\u017e\u00ed jenom necel\u00fd t\u00fdden.\u201d<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"IMG_20200624_134132\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jste p\u0159ipraveni na podobn\u00fd \u00fasp\u011bch?<\/h2>

Disivo vyu\u017e\u00edv\u00e1 p\u0159es 100 e-shop\u016f a retail hr\u00e1\u010d\u016f pro optimalizaci sv\u00fdch a monitoring konkurent\u016f.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tZ\u00edskejte demo<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Zeptali jsme se jednoho z na\u0161ich prvn\u00edch z\u00e1kazn\u00edk\u016f, spole\u010dnosti TisknuLevne.cz, pro\u010d zvolili pr\u00e1v\u011b Disivo a jak\u00e9 vid\u00ed nejv\u011bt\u0161\u00ed v\u00fdhody jeho pou\u017e\u00edv\u00e1n\u00ed. <\/p>","protected":false},"author":5,"featured_media":5896,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/pages\/5884"}],"collection":[{"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/comments?post=5884"}],"version-history":[{"count":161,"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/pages\/5884\/revisions"}],"predecessor-version":[{"id":7387,"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/pages\/5884\/revisions\/7387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/media\/5896"}],"wp:attachment":[{"href":"https:\/\/www.disivo.com\/cs\/wp-json\/wp\/v2\/media?parent=5884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}